Bergdorf Goodman is a department store that redefined the shopping experience, all the while setting the standard for luxury, customer service, and human relations. Getting its start in 1899, it still only has two stores to this day. And they happen to be right across, New York Cities legendary 5th Avenue, from each other.
Standing out from the droves of other competitive department stores, they are much akin to the Aston Martins of the car industry; the Beyoncé’s of the music world, the Alfred Hitchcock of film directors, and the F. Scott Fitzgerald’s of American writers. Basically what I am trying to get at is that they are the best of the best! They are much responsible for designers like Michael Kors, Halston, Donna Karen, as well as Bobbi Brown Cosmetics, among others. They have created a culture for themselves that has lead them to succeed for over 111 years. Focusing on the complete shopping experience, they surpass the flash-discount options of the Internet and stores with thousands of chains across the globe. People come to Bergdorf Goodman because they want the experience of the leisure shopping, the custom attention, and the reprieve from the bustling NYC streets.
Bergdorf Goodman is a company who holds high standards for themselves, and the way they act with customers and their own employees. First of all they treat each and every person who works for them as a family member. From their associates, to their visual engineers, to their designers, to their CEO’s, everyone is treated with the respect and care that one gives to a member of their immediate family. While every company can make claims such as this, it is made an example in their 2012 anthology on the store, “Scatter My Ashes at Bergdorf Goodman.” A majority of their personal shoppers or tailors or associates have worked there for their entire professional lives. This isn’t because they have nowhere else to work; this is because this is where they want to work. Because family is home, and to them Bergdorf’s is home. They also are renowned for how they treat their shoppers. Making personal trips, on holidays, to deliver the devote what they want, helping people propose to the loves of their lives, and providing an escape within their numerous salons, boutiques, and cafes, from the stresses of every single customers lives. They form lifelong relationships, much past those of the average associates and customers. They are there because they care, and the customers are there because they are cared about. They are not the biggest, but they most certainly are the best, and that is because of their one simple value: We Are All a Family