The Incomprehensible Seth Godin

ImageI had the wondrous opportunity to listen to Seth Godin speak on High Point Universities campus this evening. He was the latest addition to the schools Access to Innovators series, where people ranging from Malcolm Gladwell to Muhtar Kent are brought to the school to talk about ways to change the way people. I was fortunate enough to have a front row seat to hear him discuss a variety of topics. He talked about how we have to change coming out of the modern industrial revolution. He discussed the Icarus Deception, and how we have to shoot higher, because if we shoot low we will drown. He spoke on how we are branded, from our stat in school, to shoot for mediocrity and conformity.

His goal was to get us to open our eyes, and that is exactly what he did. He taught us such valuable concepts. Concepts that, while exceedingly simple, are ones that have been massively overlooked. He emphasized the importance of creating art, something that is made because the creator wants to make it, not because he wants the results. He used the great example of Picasso creating glorious paintings, against a town in China where they paint reproductions of The Mona Lisa to be sold for $30 in stores. He also spoke about how the future of our industry is solely based on the foundations of a community collectiveness.

I am extremely grateful to have had the opportunity to hear him speak. He is a major inspiration to me, and I seek to attain half the talent and success that he has. His work with non-profits like is something that I want to emulate in my own life.

Seth Godin is the bestselling author of more than 15 books. He writes about marketing, the spread of ideas and managing both customers and employees with respect. He is also a public speaker on these subjects. He is also a wildly successful entrepreneur, responsible for things like Squidoo and Yoyodyne. If you are interested in learning more about Seth Godin, you can check out his website. I highly recommend that you at least check out his blog, and subscribe to it.

An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally – Seth Godin


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